The advance of technology forces the masses to adapt to new customs and new habits, now all communication is through smartphones and applications. The same goes for companies that need to be up to date with technological trends to adapt to the needs of their market.

It is proven that companies are more involved in the daily lives of customers thanks to technology. This is shown by a study by Accenture, in which 84% of respondents admitted that companies are integrating more easily into the routine of people.

Businesses around the world seek ways to apply technology in their processes, in order to increase their sales, capture the attention of their audience or be a focus of innovation.

Gartner for its part has created a list of what would be the technological and digital trends that are trend in 2018, according to the consultant these modalities will last in the market for more than 10 years.

Big Data

The Big Data applications are the new way to perform the analysis that generate the flow of the movements of the processes on the web, in a previous entry, we studied the importance of the analysis of this type of data.

Currently companies need to know the behavior of users on the web to detect needs and make decisions, that’s why the study of big data provides the necessary tools to understand the user’s behavior.

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Blockchain

The blockchain or blockchain facilitates the creation of virtual currencies like bitcoin, but its function goes beyond the creation of virtual currencies.

As we saw in a past article, blockchain technology serves to store and share information transparently and securely. What makes it easier for companies to handle codes or data in a much simpler way. Either to use it with your clients or your internal workers.

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Mixed reality

In video games, augmented reality and virtual reality have shown that it generates a whole new experience. So much so that companies already struggle to provide investment experiences to their customers.

An alternative to these two tendencies is the Mixed Relationship that is a mixture of augmented reality and virtual reality, in which the user can interact with digital and real objects, maintaining their presence in a physical place. The advantage of this is that it provides the customer with a new experience to the company new and different information of the client’s behavior.

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Artificial intelligence

Artificial intelligence is no longer a myth of science fiction, now it is a tool that facilitates interaction with users and the analysis of the company. AI does not seek to replace workers, but to facilitate their work.

The learning of artificial intelligence seeks to benefit business and society. Through advanced analytical techniques, they provide information for taking deciones in a more accurate way than ever before.

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Internet of things

This case is quite interesting, since it is the prelude to the creation of smart cities, but its premise is to make everyday objects that are connected to the internet, such as the popular case of smart watches.

According to Sicrom, the IoT allows to connect several devices through the Internet, in a way that facilitates the life of the users. That is to say, we will not only use the network for our cell phones or computers, but objects such as a refrigerator or a blender will be able to transmit information to us through their Internet connection.

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Customization of the cloud

The cloud, in English cloud computing, is a way to store information on the network. In addition to having information on a hard drive, the cloud supports these files in case of loss, hack or lost.

The advantage that businesses have in joining this trend is that they can have their information 100% private and reduce backup costs and data storage, explains Dell’s specialized blog for Latin America.

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Companies must strive to make use of these technological trends, since as explained at the beginning of the article, these practices will continue to be carried out for 10 years. In addition, technology gives the advantage of offering more than a customer service, it is a bridge to connect with the daily life of the user.

Share this information with other friends so they can implement these technological trends in your business.

You can complement the information in this post by reading: How technology has influenced the business world

 

Technology boost the world of business