You’ve already heard about, always named as the largest e-commerce site in China. Although this has been repeated over and over again, the truth is that most people don’t know its biggest rival. Which has even surpassed it in revenue as of 2018, proving to be of great influence in its country of origin.

What is

For those who don’t know it yet, is an e-commerce retail company from China. Together with, it’s one of the two most successful Chinese companies in this business in terms of profit and positioning. And like its rival, it has a long history in between.

It should be noted that it was founded on June 18, 1998 under the name of Jingdong Century Trading Co., by the entrepreneur and Chinese businessman Richard Liu. Who like Jack Ma, founder of Alibaba, is known as “the Chinese Jeff Bezos”. For his great skills and abilities for business and Internet commerce.

Liu Qiangdong
Liu Qiangdong, also known as Richard Liu. The billionaire founder and CEO of the e-commerce platform Source: China Money Network

In 2004, this company began offering its services as an e-commerce platform and from there it began to gain strength in the Chinese market. It started as an online store of magneto-optical technology, but as time elapsed it began to diversify. Selling electronic products such as phones, smartphones and computers.

By the time 2007 arrived, it changed its name to and went from being an electronics retailer to a diversified e-commerce platform. Its progress doesn’t end here, in 2014 it was the company with the largest stock exchange opening of the year on NASDAQ. Being China’s first e-commerce company listed on Wall Street.

Its strong competition with Alibaba

As stated before, Alibaba has always been the biggest competition for in the Chinese e-commerce market. But not with the e-commerce platform, but with Tmall, the e-commerce retail store derived from Alibaba Group.

In favor of, it can be said that it’s a leading company in high technology and artificial intelligence. Through drones, robots and autonomous vehicles. In fact, about a year ago, they have started sending shipments through drones. Making them, according to experts, the company with the greatest capacity to release this type of service. Drone Delivery Service
An unmanned aerial vehicle (UAV) or drone model for product delivery services from It should be noted that deliveries with drones are cheaper and faster. Source: AVweb

On its side, Alibaba has invested in strategies focused both on and off the Internet with its new stores. The “Hema Supermarkets”, supermarkets of fresh products and foods that work with an app linked to Alipay or Tmall. So that their customers can make purchases from their homes or by visiting physical stores.

This doesn’t mean that its rival has fallen behind, has made strategic alliances with the real estate company China Overseas Land and Investment. To open automatic convenience stores through RFID and facial recognition. And also with the retail company Fung Retailing to create an e-commerce platform with AI. AI
Automated vehicles and robots for deliveries are another invention of They’re part of its new business strategies. Source:

Undoubtedly has a high competitive advantage, being shown in media and reviews as greater than Alibaba. However, the stock market values ​​of both have been fluctuating and these companies hope to improve this by applying their new strategies. But before the evidence one could say that is ahead.

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Related: Check Out Crowdfunding Statistics For 2017

Will overcome its rival Alibaba…?

Photo used for the entry’s featured image by danicuki on Flickr/CC BY-ND