As you already know, there are many ways to promote a crowdfunding campaign. We have from social networks to email. But another very useful and simple way is blogging. Without a doubt creating your own blog seems fun, would you like to do it too? Today we’ll explain how you can do it.

Blogging: An ingenious tool for crowdfunding

The term blogging refers to all types of use that can be given to a blog. And a blog, is the abbreviation of the English word “web log”. Namely, it’s a digital equivalent to what many know as a binnacle. A place where you can write with an included date, publications on a specific topic.

Blogs, during the rise of the Internet in the 90s, didn’t have the impact they have today. Their creation was free and soon became popular because people saw something wonderful in them. The possibility of having a voice on the Internet. Later on in the future they multiplied, nowadays it’s possible to live by blogging. Anyway, how does this apply to crowdfunding?

Blogs for crowdfunding campaigns

Blogs began to be used by businesses and companies to promote their products. But above all, offer content of interest to entertain their customers and their audience. This concept was soon moved to crowdfunding. And sooner than later it was known that it was an excellent way to promote a campaign. Through what’s known as content marketing.

Two of the most successful crowdfunding campaigns in the world used it. Pebble and Coolest Cooler had blogs where they posted content relevant to the product of their campaigns. But even lesser-known success stories have also used them. With the same successful results. Getting to the point, how can you use it for your campaign?

pebble blog crowdfunding campaign
A sample of the blog used by Pebble to promote its crowdfunding campaign. Which contains topics not only about your campaign but about the product itself. Screenshot: Pebble Watch

Creating and using a blog

The first thing you need is to find a website to host it. Some platforms like Blogger or Tumblr allow you to do it for free and simple. But others like WordPress allow you to have your own custom and unique domain. The next thing you should do is shape it: customize it, add graphics to decorate the website, give it an unique appearance.

It doesn’t have to be very sophisticated, it should only have an appearance that makes you recognizable. Once you have a personalized blog, you’re ready to start making posts. You can write on your own but if it’s not your forte, you can hire or ask someone to do it. In any case, there are some guidelines that you should take into account.

using blogging crowdfunding
WordPress and other blogging websites facilitate the creation of blogs for inexperienced people. Providing tools, tutorials and templates. Source: WPBeginner

The content you write must be relevant to the idea behind your campaign. When you’re going to write a post, you must create an attractive title. So when you publish the post, people will feel interested in reading it. For example: “6 Reasons Why I Did My Campaign”, “See What I Do To Create X”, etc. It’ll depend on the type of campaign you seek to promote.

You can promote your blog posts by sharing them on social networks with your community. But if you want to go further, you can apply Search Engine Optimization (SEO). This means using “keywords” in the title of your posts and in their content.  For example, if the title of your post is “How To Learn To Dance Tango In A Week”, someone may find your post if they write “how to learn to dance tango” in a search engine.

how to improve seo crowdfunding blogging
Some blogging platforms provide tools and plugins to improve the SEO of blog entries. Although there’s also a writing style that anyone can apply to meet SEO requirements. Source: OpenVine Solutions

Blogs usually contain elements, plugins and other things that allow you to improve their appearance. And if you want, make it have a good SEO. Don’t forget, a blog entry doesn’t include only text. It can include images, GIFs, links, videos and all kinds of graphics. Don’t limit yourself: exploit the full potential of blogging for your crowdfunding campaign.

Thank you for reading this entry, we hope you liked it! We invite you to share it on social networks with your friends, we would appreciate it very much!

Related: 4 marketing strategies for your crowdfunding campaign

Write and promote your campaign!