Within non-governmental organizations (NGOs) there are people who are responsible for raising money for its maintenance. However, it hasn’t always been easy, many of them don’t have the necessary means to obtain funds. But for all of them there’s an open alternative: financing an NGO with crowdfunding. Today we’ll explain how to do it.

Financing an NGO with crowdfunding

For a long time now, crowdfunding has been presented as another way of financing for NGOs. Many of them around the world have managed to create projects and finance them through this method. To make it short, it’s important to emphasize that crowdfunding consists of obtaining money through small contributions from many people.

This funding method promises to offer a fundraising tool to any NGO. But this requires a thorough and detailed preparation that can optimistically end in a successful crowdfunding campaign. To explain it, we’ll divide it into important points that must be taken into account.

Identify what your needs or wants are

What does your NGO do? Is it in charge of helping children in need? Or, is there a particular project that it wants to perform in a particular place? Plan a meeting with the board of directors of your NGO to reach an agreement. Identify which projects or needs require financing.

From here you can start to carry out the preparations. Make a budget with everything that’ll be needed and how much money is required to carry out the project. It’s important to be realistic in creating this to avoid doing something that’s beyond the capabilities of your organization.

how to plan a crowdfunding campaign
Take your time to define your NGO’s project carefully. And while you’re at it, start preparing what your crowdfunding campaign will be.

Plan your campaign launch 3 or 4 months in advance

This means that you can’t publish a campaign unexpectedly. During preparation time, you must establish the bases for the success of your campaign. Start talking publicly about the NGO’s project to get attention and even people with great influence. In order to create a community of people interested in supporting you.

In that time of promotion, you should measure your performance and observe how people respond. Both in social networks and in real life. You must work on creating strong communication channels where you explain in advance what your project is about and what kind of rewards/perks you’ll offer (if any).

create marketing plan crowdfunding
Even if you don’t sell a product, your crowdfunding campaign will need a marketing plan. That means that you must create a plan with actions to be carried out in social networks and real life that promote your campaign.

Publish your campaign and take advantage of the momentum

If you created a robust community of followers interested in your project and you caught the attention of key people or entities that spread your campaign, you’re ready. Upload your campaign on a platform with a short, creative and compelling pitch video. Write all the relevant information within your campaign’s page (Perks, additional data, etc).

The goal of doing all this is for the campaign to collect 40% of its goal in the first two or three days. This greatly increases the chances of raising all the money. But the work doesn’t end here, during the campaign it’s necessary to keep your community informed about its progress and your project as such.

crowdfunding campaign audience
If your social networks are full of dust, you’d better clean them up. They’ll be one of your main tools to keep your audience updated. And a key element in your marketing plan.

The perk system

In the case of NGOs, the perk system usually has some elements different from the usual. Generally, crowdfunding campaigns are used to market an idea and offer rewards (tangible or not) in exchange for a monetary contribution. But what happens in the case of NGO campaigns?

They can also choose to offer rewards. But for those NGOs that can’t do it for various reasons, there’s a second alternative. Instead of creating a perk system as such, show contributors the clear purpose of each contribution. For example: “For $10 you help us offer food to 3 children.” And so on.

actions of an ngo crowdfunding
Many NGOs are non-profit and don’t see the possibility of offering rewards. For this reason, they can choose to create a “donation system”. Explaining what a specific contribution will be for.

Last conclusions

Preparation is the key to the success of your campaign. In its course you must monitor its performance and maintain contact with people in social networks on a recurring basis. The key phases of a campaign are the beginning and its last days, since they’re moments where more money is collected.

Thank you very much for reading this entry, we hope it has been to your liking. If that’s the case, we invite you to share it on your social networks! This way you share useful and interesting content with your friends and help us reach more people.

Related: Why Do Some Crowdfunding Campaigns Fail?

Create a plan, and start your campaign for your NGO today!

Photo used for the entry’s featured image by MoneyConf on Foter/CC BY