Phew! How many film directors and producers have not suffered to finance a film? Especially those who want to do it independently. In an industry where it’s harder to make money than writing a script, how is it possible to get funding to make movies? Our 5 step guide will help you do it with crowdfunding.

Steps to finance a film with crowdfunding

Whether it’s a documentary or a short film, there’s no doubt that you always need money to make them. In traditional cinema, the largest film producers don’t have issues to sum up fortunes. Through large investors and strategic alliances. But in that case, how about financing for independent productions?

In Latin America and the world there are many avid cinephiles who want to create their own indie film. The only bad thing is that doing it requires money, again, we have to repeat it: it can be a pain to obtain it. Fortunately, these people have an ally: crowdfunding! Let’s see how you can do it with 5 simple steps.

1. Work on the idea

Of course, any director or filmmaker focused on making a movie must have an idea. But if you want to succeed in crowdfunding, you must make your idea convincing to the public. The good thing about crowdfunding platforms is that they allow you to make a movie without having to market it.

This means that you don’t have to make a film directed to everyone. If the idea of ​​your film revolves around a specific niche, concentrate your efforts on that niche of people. Make your movie something they want to see and something they’re willing to give money to. Any idea is valid as long as you know how to work it!

2. Create attractive perks

In a crowdfunding campaign, perks are a vital part of the process. They allow you to encourage contributions from your audience more efficiently. In case you don’t know what it is, it means that for a certain amount of money you receive you’ll grant a reward for the contributor. For example:

  • Contribute $25: You get a link to download the movie.
  • Contribute $50: All of the above, plus a DVD signed by the director and a personalized thank-you message.
  • Contribute $75: All of the above, plus a behind-the-scenes DVD and a mention in film’s credits.

This is known as “reward levels” and you can decide the value of each reward. Namely, how much money a contributor must pledge to receive a particular perk. Depending on the platform, it’s possible to create rewards of $1 up to $ 10,000. But according to info collected by experts, the $25 rewards are the most taken.

They also add that through the $100 rewards, more money is raised and helps get more than 30% of the goal. It’s important that you offer perks that have real value for contributors: like signed exclusive photographs or collector’s material. Try to offer realistic rewards that you know you can deliver!

3. Present your campaign

Now that you have your idea and your reward system, it’s time to publish your crowdfunding campaign. This part is just as crucial as the previous one, because your presentation and first impression are important. The first thing you should do is make a video where you present your campaign and talk about your idea. But with certain key guidelines.

  • You must appear in the video: Say who you are, what do you do, a little of your hobbies… Here you must show your most human part. That way people will know that you exist and that you’re present in the project.
  • Talk about your movie: Explain what your movie is about, show a sketch or graphical fragment of what you’ve made of it and what the budget is. You do this in order to attract the audience and make them interested in your project. It’s important that you also talk about the perks, with a lot of detail and with visual examples if possible.
  • Show that you’re the one to do the project: This is mainly at your discretion. Build credibility and show that you have what it takes. Show off your skills and your resources. If you have people helping you, it’s convenient that they appear so that people see that you’re not working on your own.
  • Call for action: Finally, tell the public how they can help you and invite them to be part of your campaign experience.

Take into account that it’s recommended that this video has a maximum duration of two (2) minutes. Although everything depends on how well you can synthesize your message and the needs of your project. It’s not necessary to comply with these 4 guidelines, as long as they’re present in the video. You can add any remaining info on your campaign page.

4. Make promotion and keep the experience!

When you start your campaign (or before), start sharing it with your friends and family. People that you know that can support you. See if it’s possible for them to help you raise 30% or 40% of the total goal of your campaign. Why…? For a good reason.

Danae Ringelmann, an avid entrepreneur and co-founder of Indiegogo, revealed something interesting. Campaigns that raised 30% or 40% of the goal of their campaigns through friends and family, managed to reach the goal. Once you have that amount secured, you can start spreading your campaign on a larger scale.

Stay in touch with your audience, use social networks to promote your campaign. But consider using e-mail because it was shown that this way you earn more backers. Try to update your audience with relevant updates as you deem necessary. But never let a lot of time go by without updating!

If you liked this entry, we invite you to share it on your social networks! Thanks for reading!

Related: 5 Crowdfunding Campaigns Aimed At Theatre

Go ahead and finance your own movie with us!