As a financing method, crowdfunding has evolved over time. Many more people are currently starting to make use of this to finance their projects. But to get a better idea, it’d be good to consult the crowdfunding statistics collected in 2017. To better understand its growth.

Entry updated: 09/28/2018

2017 crowdfunding statistics

Crowdfunding is the effort of a large group of people to provide financial contributions. Particularly a project, whether commercial or not. So that it can be carried out with the obtained. Each person puts a tad of money until the required amount is obtained. That’s what collective financing is about.

Having existed for so long, websites and expert data collectors have managed to measure how it has evolved. These specialize in collecting categorized and specific information on aspects such as income, number of campaigns, conditions of success, etc. This data is used both for informational purposes and to gain advantage.

Today we’ll observe data collected by the fundraising platform Fundly and the crowdfunding website Crowd 101. Both have conducted studies based on crowdfunding and led by experts and specialists. And the collected data is put at the service of those who need them.

Statistics in general

Let’s start with crowdfunding statistics that are generally known in 2017. Fundly shows data collected by crowdfunding experts working for this platform. Which shows that a total of $34 billion has been raised globally thanks to crowdfunding. While peer-to-peer lending (P2P) raised $25 billion globally as well.

On the other hand, Fundly also mentions that rewards-based crowdfunding (the traditional one) and donations-based crowdfunding together raised $5.5 million in 2017. Mentioning that both these types of crowdfunding are the second most popular. It also shows that equity crowdfunding raised a total of $2.5 billion. Reminding us that this type of financing has benefited thousands of companies.

which are the crowdfunding statistics for 2017
The data collected by Fundly for 2017 shows that crowdfunding itself raised $34 billion, P2P raised $25 million, rewards-based and donations-based crowdfunding raised $5.5 billion and equity crowdfunding raised $2.5 billion. Screenshot: Fundly

Using this data as proof, Fundly expects the crowdfunding industry to grow above $300 billion in 2025. Another and even more noteworthy data are the amounts of money collected worldwide through crowdfunding by region. As expected, North America continues at the top with $17.2 billion raised.

Total Money Raised Crowdfunding By Region 2017 Fundly
Crowdfunding statistics by region. South America has revenues of $85.74 million, followed by Africa with $24.16 million, Oceania with $68.8 million, Europe with $6.48 million and Asia with $10.54 billion. Source: Fundly

Other useful information for success

Fundly has obtained very useful data in 2017 for the success of campaigns. As well as Crowd 101, which we’ll mention later. We will show some of these interesting facts that anyone can take into account to achieve the goal in a crowdfunding campaign. It should be noted that this information is still valid today:

Every crowdfunding campaign worldwide has a 50% chance of success. Click To Tweet

According to Fundly, while not all crowdfunding campaigns are successful, many project creators are successful. Of course, success depends on a combination of various factors and circumstances that must be met. But since it’s 50/50, the chances of achieving it are still very much present.

Most successful crowdfunding campaigns usually take 11 days to prepare. Click To Tweet

Crowdfunding campaigns that have achieved their goal have taken more time to prepare according to Fundly. Clearly, planning is a crucial element for any campaign and a large part of its success will depend on it.

If a crowdfunding campaign raises 30% in its first week it's more likely to be successful. Click To Tweet

Once again, Fundly explains that the first days of a campaign (its beginning) will determine its success. For this to happen, it’s important to have informed the public of the campaign long before launching it. In order for it to have enough impact to start generating contributions.

Crowdfunding campaigns with a pitch video raise 103% more than those that don't. Click To Tweet

Crowd101 shows an infographic made by the crowdfunding platform GoGetFunding with success statistics. One of them emphasizes that a crowdfunding campaign that has an explanatory pitch video where its creator appears, will be more likely to be successful.

A crowdfunding campaign done in a team raises 38% more than one done alone. Click To Tweet

Working as a team increases the chances of reaching the goal in a campaign. This’s what Crowd101 states, explaining that in this way each person fulfills a useful function and greater effectiveness in performance is obtained.

Crowdfunding campaigns with a day-to-day marketing plan raise 180% more. Click To Tweet

A marketing plan is a plan that provides actions or specific activities planned for each day of the campaign. For example, on day 11 a new reward/perk will be added. And on the day 12 an update will be published on social media, etc.

Statistics are always useful both in the business world and in the crowdfunding industry. Because they let you know what elements and factors will make your campaign much more likely to be successful. It never hurts to take advantage of them to make the effort carried out worthwhile.

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